This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world.Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.
Author(s): Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
Publisher: Palgrave Macmillan
Year: 2023
Language: English
Pages: 258
City: Cham
Preface
Acknowledgments
Phillip
Janet
Susan
Michael
Contents
About the Authors
List of Figures
Part I: The Context for Creative Industries Entrepreneurship
Chapter 1: Introduction to Entrepreneurship in the Creative Industries
References
Chapter 2: Socio-Historical Context of Entrepreneurship in the Creative Industries
References
Chapter 3: Theoretical Contexts of Entrepreneurship in the Creative Industries
References
Chapter 4: Systems of Creative Industries Entrepreneurship: A Framework
References
Part II: How You Do It: Taking Care of Business
Chapter 5: Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters, and the State
References
Chapter 6: Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business
References
Part III: Case Studies: Profiles of Successful Entrepreneurs in a Variety of Creative Industry Contexts
Chapter 7: Entrepreneurship in Publishing, Writing and Journalism
References
Chapter 8: Entrepreneurship in the Music and Radio Industries
References
Chapter 9: Entrepreneurship in Film and Screen
References
Chapter 10: Entrepreneurship in Visual and Performing Arts
References
Chapter 11: Entrepreneurship in Advertising and Public Relations
References
Chapter 12: Entrepreneurship in Design, Fashion, and Architecture
References
Chapter 13: Entrepreneurship in Gaming and IT
References
Chapter 14: Conclusions and Caveats of Entrepreneurship in the Creative Industries
References
Index
