This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
Author(s): Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen
Series: Advanced Studies in E-Commerce
Publisher: Springer
Year: 2022
Language: English
Pages: 431
City: Singapore
Contents
1 Background of E-Commerce
1.1 Social Ecology of E-Commerce
1.1.1 National Ecology of E-Commerce
1.1.2 The United States
1.1.3 The European Union
1.1.4 Japan
1.1.5 China
1.2 The Economic Ecology of E-Commerce
1.2.1 Digital Economy
1.2.2 Internet Economy
1.2.3 Platform Economy
1.2.4 Discipline Ecology
1.3 Engineering Ecology of E-Commerce
1.3.1 Big Data Ecology
1.3.2 Cloud Computing Ecology
1.3.3 Internet of Things Ecology
1.3.4 Artificial Intelligence Ecology
1.3.5 Blockchain Ecology
1.4 Innovation Ecology
1.4.1 Realization of the Virtual Environment
1.4.2 Intelligent Logistics
1.5 Summary
Appendix
References
2 Commerce Basics
2.1 Commerce Basics
2.1.1 Basic Concept of Electronic Commerce
2.1.2 E-Commerce Architecture
2.1.3 Basic Model of E-Commerce
2.1.4 E-Commerce Transactions
2.1.5 E-Commerce Consumers
2.1.6 E-Commerce Enterprises
2.2 Basic Knowledge of E-Commerce
2.2.1 Basic Knowledge of Logistics
2.2.2 Basic Knowledge of Marketing
2.2.3 Basic Knowledge of Cybersecurity
2.2.4 Basic Knowledge of Digital Currency
2.2.5 Basic Knowledge of Finance
2.2.6 Basic Knowledge of Computer
2.2.7 Basic Knowledge of Accounting
2.2.8 Basic Knowledge of Management Science and Engineering
2.2.9 Basic Knowledge of E-Commerce Law
2.2.10 Basic Knowledge of Digital Society
2.3 Summary
Appendix
References
3 Basic Models of E-Commerce
3.1 Basic Model
3.1.1 B2B
3.1.2 B2C
3.1.3 C2C
3.1.4 O2O
3.1.5 G2G
3.1.6 O2On
3.2 Model Evolution and New Configuration: Model Composition
3.2.1 Modeling Analysis of Model Configuration
3.2.2 Theoretical Analysis of Model Configuration
3.3 Summary
Appendix
References
4 Architecture and System of E-Commerce
4.1 Principle of Architecture Composition
4.1.1 Definition of Architecture
4.1.2 Common Architecture Styles
4.2 Important Components of E-Commerce
4.2.1 General Components
4.2.2 Specialized Components
4.3 E-Commerce Architecture Style
4.3.1 Cloud Architecture Style
4.3.2 Layering Styles
4.3.3 Flexible Architecture Style
4.3.4 Pipe-Filter Style
4.3.5 Object-Oriented Style
4.3.6 Event-Driven Style
4.4 E-Commerce Architecture Protocols
4.4.1 SSL Protocol
4.4.2 SET Protocol
4.4.3 Messaging Protocols
4.4.4 Fault Tolerance Protocol
4.4.5 Shared Agreement
4.5 E-Commerce System Cases
4.5.1 Practical Examples of Business Architecture Design
4.5.2 Practical Examples of Data Architecture Design
4.5.3 Practical Examples of Technology Architecture
4.6 Summary
Appendix
References
5 Basic Operating Principles of an E-Commerce System
5.1 Principles of E-Commerce Production
5.1.1 E-Commerce Products
5.1.2 E-Commerce Production Models
5.1.3 E-Commerce Production Management
5.2 Principles of E-Commerce Transaction
5.2.1 Traditional Commerce and E-Commerce
5.2.2 Transaction Credit Risk of E-Commerce
5.2.3 E-Commerce Transaction Platform
5.3 Principles of E-Commerce Circulation
5.3.1 Traditional Composite Circulation Mode
5.3.2 E-Commerce Circulation Mode
5.3.3 Impact of E-Commerce on Commodity Circulation
5.3.4 E-Commerce Circulation Organization Innovation
5.4 Principles of E-Commerce Consumption
5.4.1 Consumer Behavior Analysis
5.4.2 The Impact of E-Commerce on Consumption
5.4.3 Consumption Characteristics in the E-Commerce Era
5.5 Summary
Appendix
References
6 Theory Application and Case Analysis of E-Commerce
6.1 Classic E-Commerce: JD
6.1.1 JD's Corporate Overview
6.1.2 JD’s Commerce Operations
6.1.3 JD's Commerce Innovation
6.2 Cross-Border E-Commerce: Xiaohongshu
6.2.1 Xiaohongshu's Corporate Overview
6.2.2 Xiaohongshu’s Commerce Operations
6.2.3 Xiaohongshu's Commerce Innovation
6.3 New Retail E-Commerce: Meituan
6.3.1 Meituan's Corporate Overview
6.3.2 Meituan's Commerce Operations
6.3.3 Meituan's Commerce Innovation
6.4 Summary
Appendix
