E-commerce 2014. Business, technology, society

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Author(s): Kenneth C. Laudon, Carol Guercio Traver
Edition: 10th, global
Publisher: Pearson
Year: 2014

Language: English
Pages: 1621
Tags: E-Commerce;Internet & Social Media;Computers & Technology