This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.
The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.
Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.
Author(s): G.V. Muralidhara
Series: International Cases in Business and Management
Publisher: Routledge
Year: 2023
Language: English
Pages: 179
Cover
Half Title
Series
Title
Copyright
Contents
Acknowledgements
List of Figures
List of Tables
List of Contributors
Introduction
Part I Introductory Chapter: Success in a Case Class – Resource for Students
1 Case Preparation and Analysis for Students
Part II Strategic Management
2 Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too?
Part III Localization Strategies of Global Companies
3 China Mobile in Pakistan: Zong’s Vision, Strategy, and Growth
4 What’s in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand’s Market Entry in Nepal
Part IV Strategic Challenges
5 HDFC Bank: Can It Overcome Technology Issues and Get Back on Growth Track?
6 India Post Payments Bank: Postal Services to Banking – Will the Journey Be Smooth?
7 Prana Healthcare
Part V Emerging Global Brands
8 Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market?
Part VI Digital Transformation
9 Jupiter: A Neobank Revolution in the Indian Banking System
10 Unified Payments Interface: Revolutionizing Digital Payments in India
Part VII Sustainability
11 ITC’s e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers
Part VIII Inclusive Businesses
12 Unilever Pakistan: Creating a Gender-balanced Business
Part IX Businesses Promoting Gender Equality in Society
13 Shuttle: Fearless Drive
Part X Economic Development
14 Farm Sector Reforms in India: A Tough Road Ahead for the Government
15 Sri Lanka in Crisis: A Difficult Road Ahead?
16 Bangladesh: The Leading Star in South Asia – Can It Sustain the Momentum?
Index
