Developments in Information and Knowledge Management Systems for Business Applications: Volume 7

Preface
Contents
Research on the Service Sector in the Modern Economy
1 Service Definitions
2 Characteristics of Services
2.1 Classification
2.2 Service Management
2.3 Service Product
2.4 Branding Services
3 Global Importance of Services
4 Key Figures and Role of the Services in Economy
5 Reasons for Growth of Services
6 E-business and Services
7 Conclusion
References
Management of Marketing Communication in State Administration
1 Introduction
2 Overview of Public Administration and Its Definition
2.1 Division of Public Administration
2.2 Restructurin of State Organizations
2.3 Telecommunication and Cyber Security in the World
3 Digital Marketing Communication in Public Administration
3.1 Communication in Public Administration
3.2 Modern Marketing Communication Tools
3.3 Crisis Management and Management Theory
4 Research Question No. 1: The Establishment of the DKO Will Create an Effective Communication Tool for Resolving Crisis Situations in Transport?
4.1 Effective Communication in Transport
5 Crisis Management Theory
5.1 Prevention of Crisis Phenomena
5.2 Building a Positive Public Relationships
5.3 The Reliable Functioning of the TCD
6 Conclusion
References
Aspects of Strategic Management and Online Marketing
1 Introduction
2 Strategic Management
2.1 Basic Terms
2.2 Strategic Goals
2.3 Strategic Analysis
3 Aspects of Marketing
3.1 Basic Terms
3.2 New Parameters as the Response to Environment Changes
3.3 Modern Tools Enabling the Observation of the Users
3.4 Marketing Factors
3.5 Quantitative Indicators of Measuring Performance of the Company
3.6 Marketing Indicators
4 Online Marketing
4.1 Basic Terms, History and Status in Year 2022
4.2 Ethical Aspect in Advertising from the Point of View of Laws in Slovakia
4.3 Advantages and Disadvantages of Online Marketing
4.4 Marketing and Marketing Mix
4.5 Online Marketing in Marketing Mix Concept
5 Conclusion
References
Intelligent Information System for Controlling International Innovation Activities of an Enterprise
1 Introduction
2 Methodology
3 Paper Preparation
3.1 Structure of the Enterprise's International Innovation Management System
3.2 Formation and Functioning of the Controlling System of International Innovation Activity of the Enterprise
3.3 Tools for Designing and Functioning an Intelligent Information System for Controlling International Innovation Activities of Enterprises
3.4 Testing of the Mathematical Apparatus Within the Framework of the Intelligent Information System Controlling the International Innovation Activity of the Enterprise
4 Conclusion
References
Optimization Modeling of Urgent Investment Tools of Crisis Management at Enterprises
1 Introduction
2 Paper Preparation
2.1 Prerequisites for Modeling Urgent Investment Tools for Crisis Management in Enterprises
2.2 Model of Optimization of the Structure of Urgent Investment Instruments of Crisis Management at Enterprises
2.3 Generalized Model of Optimization of the Process of Application of Urgent Investment Tools of Crisis Management at Enterprises
2.4 Empirical Analysis of the Use of Urgent Investment Tools for Crisis Management in the Enterprise
3 Conclusion
References
Assessment of the Impact of Biofuel Production on the Sustainable Development of Enterprises in the Agrarian Sector of Ukraine
1 Introduction
2 Research Methodology
3 Results and Discussion
4 Conclusion
References
Simulation Models for Prioritizing the Implementation of Energy-Saving Investment Projects for the Enterprise
1 Introduction
1.1 Analysis of Recent Research and Publications
2 Research Results and Their Discussion
2.1 Development of the Structure of Decision Support Tools
2.2 Development of a Model for Prioritizing the Implementation of Energy-Saving Investment Projects
3 Implementation of a Simulation Model for Determining the Optimal Implementation of Energy-Saving Investment Projects
4 Conclusion
References
Designing an Information System to Create a Product in Terms of Adaptation
1 Introduction
2 Objectives and Methods of Designing Control Systems
3 Designing a Control System Includes 6 Stages
4 Considering the Risks of Creating a New Product
5 The Concept of Uncertainty and Risk
6 The Process of Creating a New Product at the Enterprise
7 Conclusions
References
A Real-Time Room Booking Management Application
1 Introduction
1.1 Main Problem
1.2 Class Diagram
2 Model Testing
2.1 Log In
2.2 Booking Window
3 Conclusions
References
Designing and Implementation of Online Judgment System
1 Introduction
2 Architecture Design
2.1 Global Design
2.2 Website Design
2.3 Main Web
2.4 Sandboxed Executors
2.5 Plugins and Possible Extensions
3 Testing and Evaluation
4 Conclusion
References
E-commerce Drivers During the Pandemic and Global Digitalization: A Review Study
1 Introduction
2 A Systematic Literature Review of Covid-19 E-commerce Drivers’ Impact on Global Digitalization
3 Discussion
4 Conclusion
References
Remanufacturing and Refurbishment of Electronic Devices—Their Future from a Business Perspective
1 Introduction
2 Background
3 Delphi Study on Remanufacturing
4 Barriers to Remanufacturing
4.1 Consumer Awareness
4.2 Consumer Perception
4.3 Consumers’ Willingness to Pay
4.4 Quality, Functionality, and Product Design of Electronic Devices
4.5 Technical Advancement and Obsolescence
5 Future Trends and Industry Developments in Remanufacturing
5.1 Green Marketing
5.2 Quality Marks
5.3 Leasing Models
5.4 Industry Developments in the Near Future of Remanufacturing
6 The Role of eBusiness and Digitalisation in the Remanufacturing Industry
7 Contribution and Limitations
8 Conclusion and Future Research Areas
References
Nuclear Waste Potential and Circular Economy: Case of Selected European Country
1 Introduction
2 Theoretical Background
3 Strategic Elements of the Slovak Republic
4 Legislative Baselines for Waste Management in the Slovak Republic
5 Legislative Baselines of the European Union in the Field of Spent Nuclear Fuel and Radioactive Waste Management
6 Sources of Legislation of the Slovak Republic in the Field of Peaceful Uses of Nuclear Energy
7 Nuclear Waste Management in the Slovak Republic
8 Conclusion
References
Knowledge Management and Local Government
1 Introduction
2 Theoretical Backgrounds
3 Knowledge Management
4 Data, Information and Knowledge in “Knowledge Management”
5 Digitalization a Knowledge Management
6 The Results of Research and Discussion
7 Conclusion
References
Comparison of Methodologies Used in Cybersecurity Reports
1 Introduction
2 Conceptual Background
3 Methodology
4 Results
4.1 Verizon: Data Breach Investigation Report
4.2 Ponemon Institute: Separating the Truths from the Myths in Cybersecurity
4.3 e-Governance Academy: National Cybersecurity Index
4.4 Comparison
4.5 Compatibility with Legislation
5 Conclusions
References
Home Office—Benefit for Employer or Employee?
1 Introduction
1.1 Problem Statement
2 Aims and Methodology
3 Literature Review
3.1 Home Office and Smart Working Concepts
3.2 Benefits and Challenges of WFH
4 Discusion
4.1 Home Office
4.2 General Benefits
4.3 General Challenges
4.4 Benefits for Employees
4.5 Employer Advantages
5 Conclusion
References
Knowledge Management of Private Banks as an Asset Improved by Artificial Intelligence Discipline—Applied to Strategic McKinsey Portfolio Concept as Part of the Portfolio Management
1 Introduction
1.1 Relevance
1.2 Summary
1.3 Knowledge
1.4 Knowledge In and For Private Banks
1.5 Knowledge Management (KM)
1.6 Artificial Intelligence
2 Theoretical and Conceptual Background
2.1 Artificial Intelligence In and For Private Banks in Context of Data/Knowledge Generation
2.2 Preparation Private Banks for KM/AI
2.3 Selected KM Model SECI
2.4 Portfolio Management
3 Setup Market Attractiveness/Competitive Strength Matrix for Private Bank
3.1 Example Grouped by Explicit and Tacid Knowledge Enriched with AI Support Discipline (Based on [43])
3.2 Order Trading, Especially High Frequency Trading
3.3 Risk Management Within Banking
3.4 Simulation/Portfolio Revision by AI
4 Conclusion
4.1 Synopsis
4.2 Further Research
References
Duties of National Civil Courts and European Commission in Their Cooperation
1 Introduction
2 Obligation of National Courts and the European Commission
2.1 Obligation of National Courts to Consult the European Commission
2.2 Obligation of the European Commission to Respond to a Request from a National Court
2.3 Obligation of the National Courts to Take into Account Statements by the European Commission in the Context of a Consultation Initiated by the National Court
3 Cooperation Emanating from the European Commission
3.1 Right of the European Commission to Act of Its Own as Amicus Curiae Before National Civil Courts
3.2 Duty of National Courts to Take into Account Self-induced Amicus Curiae Statements by the European Commission
3.3 Obligation of the National Civil Courts to Transmit Judgments to the European Commission According to Art. 15 Regulation 1/2003
4 Conclusion
References
Significance of an Ethical Culture for Young Employees
1 Introduction
1.1 Relevance
1.2 Goals and Objectives
2 Theoretical Background
2.1 Classification of Relevant Terms
2.2 Integration of Business Ethics in Organizations
2.3 Organizational Ethics and the Young Generation
2.4 Influence of Organizations on Ethics
3 Method
4 Discussion
5 Results
6 Conclusion
6.1 Synopsis
6.2 Further Research
References
European Digital Strategy and Its Impact on the Conclusion of Selected Types of Business Contracts
1 Introduction
2 Objective and Methodology
3 Results
4 Contract of Sale
5 Commercial Agency Contract
6 Conclusion
References
AI in Customer Relationship Management
1 Introduction
1.1 Relevance
1.2 Research Objectives and Goals
2 Theoretical and Conceptual Background
2.1 Customer Relationship Management
2.2 CRM Components
3 Artificial Intelligence
3.1 Artificial General Intelligence
3.2 Approach Based on Turing’s Test
3.3 Types of Artificial Intelligence
4 Artificial Intelligence and CRM
4.1 AI and CRM
4.2 The Advantages of AI and CRM
4.3 Examples of CRM and AI
5 Adoption and Implementation of AI in Customer Relationship Management
6 Discussion
7 Conclusion
7.1 Synopsis
7.2 Conclusion
References
Competitiveness of International IT Companies—Comparison of Strategies, Their Strengths, and Weaknesses
1 Introduction
2 Conceptual Background
2.1 Competitiveness
2.2 Factors of Company Competitiveness
2.3 Dimensions of Company Competitiveness
2.4 Analysis of the External Environment
2.5 Internal Environment Analysis
2.6 Company Strategy
3 Methodology
3.1 Work Methodology and Research Methods
3.2 Characteristics of the Research Object
4 Results
4.1 History of the Cloud
4.2 Advantages and Disadvantages of Cloud Computing
4.3 Competitiveness of Individual Cloud Providers
4.4 Cloud Platform Strategy
4.5 Strengths and Weaknesses of Individual Cloud Services
4.6 Designing a Cloud Strategy Solution for Managers and Smaller Companies
5 Discussions
6 Conclusions
References
Definition of Terminology in Security Sciences
1 Introduction
2 Conceptual Background
3 Terminology
3.1 Terminology of Security Management
3.2 Cybersecurity Terminology
3.3 Security Science
4 Conclusions
References
Code Smells: A Comprehensive Online Catalog and Taxonomy
1 Introduction and Motivation
2 Related Work
2.1 Formulating Research Questions
2.2 Sources of Research
2.3 Literature Review and General Investigation
3 Smell Hierarchies and Definitions
4 Code Smell Taxonomies
4.1 Obstruction Grouping
4.2 Expanse Grouping
4.3 Occurrence Grouping
5 Code Smells Catalog
6 Code Smell List
6.1 New Code Smell Contributions
6.2 Controversial Code Smells Replacements
7 Conclusions and Future Work
References
Modeling of Information System to Determining the Degree of Coincidence in Text for Higher Education Institutions
1 Introduction
2 Related Works
3 Description of Requirements for Information System Processes to Determine the Degree of Coincidence in the Text
4 Modeling of Information System Activity to Determine the Degree of Coincidence in the Text Based on CASE-Technologies
5 Planning of Works for Development of the Project of Information System of Information System to Definition of Degree of Coincidence in the Text on the Basis of Modeling
6 Evaluation of Project Implementation Based on Information System Modeling to Determine the Degree of Coincidence in the Text
6.1 Estimation of the Size of the Final Software Product
6.2 Project Evaluation According to the COCOMO Intermediate Model
7 Risks of Information System Development Based on the Conducted Modeling
8 Results
9 Possibilities of Further Research
10 Conclusions
References
Use of a Communication Robot—Chatbot in Order to Reduce the Administrative Burden and Support the Digitization of Services in the University Environment
1 Introduction
1.1 The Evolution of Chatbots
1.2 Chatbot
2 Data and Methodology
2.1 Main and Sub-Objective
2.2 Methodology of the Work
3 Results
3.1 Time and Financial Analysis of the Selected Process (Question–Answer)
3.2 Design and Development of a Communication Robot—Chatbot
3.3 Name and Logo
3.4 User Testing
3.5 Limitations and Challenges in the Development, Implementation, and Use of Chatbots
3.6 Recommendations for the Future
4 Conclusion
References