Data Duped: How to Avoid Being Hoodwinked by Misinformation

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Gives you the superpower to be a healthy skeptic when consuming data and information.

Data Duped is a book about how we are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleading information. Numbers are used to manipulate our decisions and impact our lives in ways that may not be immediately apparent. Data Duped will help you avoid being fooled by these messages and to develop a sense of 'data defense' by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism.

Data Duped guides readers to discern the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels alongside practical and relatable examples, readers will learn how to spot the 'malarkey' from the truth and...

Author(s): Derek W. Gibson; Jeffrey D. Camm
Publisher: Rowman & Littlefield Publishers
Year: 2023

Language: English
Pages: 246

Prologue
1 Who Are You?
2 The Data Age and You
3 Data Defense Strategies
4 Data Duped in Media: Reality Checks for News and Marketing
5 Everyday Decisions
6 Making Big Decisions
7 Analytics at Work: How to Be a Better Decision Maker, Look Smart, and Impress Your Boss
8 All the Patterns We Shall See: How Our Beliefs and Bias Can Cloud Our Decisions
9 Calling Out the Data Dupe: Addressing Misleading Data and Changing People’s Beliefs
10 Put a Little Data in Your Life
Notes
About the Authors