From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic — from child development and college football seasons to healthcare breakthroughs and the future of the film industry — will not be known for at least a generation. This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the effects of COVID-19 on multiple aspects of business, such as marketing and finance. At the same time, it stresses the need to consider the human element of business above all else, showing that people are the most important piece of what has become a devastating and unpredictable puzzle.
Author(s): Jay Prag, Amanda Ishak Prag
Publisher: World Scientific Publishing
Year: 2022
Language: English
Pages: 149
City: Singapore
Contents
Acknowledgments
About the Authors
Prologue
COVID-19 Pandemic: Definition of Phases
Chapter 1 Introduction: Never Waste a Good Pandemic
Why Business?
Concept Review: Data
Interesting Aside
Mini Case: Meta
Discussion Questions
Chapter 2 Pandora’s Box
Concept Review: Utility Theory
People, People, People
Mini Case: Baskin Robbins
Discussion Questions
Chapter 3 Competitive Advantage, Meet Covid
Benefit Drivers
Cost Drivers
Concept Review: Make vs. Buy
Mini Case: Tesla
Discussion Questions
Chapter 4 High Noon: Corporate Culture
Concept Review: Tribal Culture
In the News
Mini Case: McDonald’s
Discussion Questions
Chapter 5 Office Lost
Non-Verbal Communication
Matching Medium to Message
Concept Review: Modes of Leadership
Interesting Aside
Mini Case: Google
Discussion Questions
Chapter 6 Lucky or Good?
Concept Review: Economies of Scale
In The News: Housing Prices Go Through the Roof During Covid
Mini Case: Moderna
Discussion Questions
Chapter 7 Right Place, Right Time
Apple, Inc.: A Focus on Accessibility
Amazon.com: A Focus on Proliferation
Target: A Focus on Reliability
Costco: A Focus on… Focus
Disney: A Focus on Diversification
Concept Review: Game Theory, Sequential Games, & Early Mover Advantages
Interesting Aside
Mini Case: Starbucks
Discussion Questions
Chapter 8 If Your Home Is Your Castle, Is It Time to Re-moat?
Concept Review: Commitments
The Great Resignation, Redux
Interesting Aside
Mini Case: Ulta Beauty, Inc.
Discussion Questions
Chapter 9 Marketing with a Mask
Concept Review: Substitutes and the Test Drive
Mini Case: Gillette
Discussion Questions
Epilogue Hello From the Other Side
Concept Review: Macroeconomics
Mini Case: The Future of the Grocery Store
Discussion Questions
Glossary of Companies & Brands
Glossary of Terms
Notes on Discussion Questions
Index
