Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG): Approaches to Ethical Management

Preface
Contents
About the Authors
List of Acronyms and Abbreviations
List of Figures
1: CSR as Part of the Corporate Strategy
1.1 Levels of Strategy
1.1.1 Corporate Strategy
1.1.2 Business Strategy
1.1.3 Functional Strategy
1.1.4 Alignment and Communication of Strategies
1.2 Strategic Triangle
1.3 Strategic Analysis
1.3.1 Analysing Important Factors
1.3.2 Analysing the Environment
1.3.3 Analysing the Industry
1.3.4 Analysing the Strengths and Weaknesses of the Own Enterprise
1.3.5 Analysing the Core Competencies
1.4 Strategic Choice
1.4.1 Generic Strategies
1.4.2 Boston Consulting Matrix (BCG-Matrix)
1.4.3 Ansoff-Matrix
1.4.4 Blue and Red Ocean Strategies
1.5 Strategic Implementation
1.5.1 Assessment of Suitability, Acceptability and Feasibility
1.5.2 Suitability
1.5.3 Acceptability
1.5.4 Feasibility
1.6 Strategic Pyramid
1.6.1 Mission and Vision
1.6.2 Goals and Objectives
1.6.3 Core Competencies
1.6.4 Strategies
1.6.5 Strategic Architecture
1.6.6 Control and Execution
1.7 Core Ethical Values
1.8 Strategies Must Focus on Value-Creation
1.9 Case Study: Siemens CSR Mission, Vision and Strategy
References
2: Sustainability Management and Social Responsibility in the Value Chain
2.1 CSR as Integral Part in the Value Chain
2.2 CSR Maturity Levels
2.3 Global Compact Principles
2.4 Case Study: Volkswagen’s CSR and Green Award
References
3: CSR in Procurement
3.1 Procurement and Supply Side
3.2 History of Procurement and Procurement 4.0 (Fig. 3.4)
3.3 Procurement Objectives
3.4 Procurement Process
3.4.1 Six Phases in Procurement
3.4.2 Supplier Strategy
3.4.3 Supplier Selection
3.4.4 Supplier Evaluation
3.4.5 Supplier Development
3.4.6 Supplier Integration
3.4.7 Supplier Controlling
3.5 Control Via Digital Supplier Dashboards and Cockpits
3.6 Case Study: Apple’s Outsourcing Strategy
References
4: CSR in Operations Management
4.1 Introduction to Operations Management
4.2 History of Operations Management
4.3 Elements of Modern Operations Management 4.0
4.3.1 Virtual Factory
4.3.2 Digital Value Chain Integration
4.3.3 CSR Simulations
4.3.4 System Integration
4.3.5 Internet of Things
4.3.6 Cybersecurity
4.3.7 Cloud Computing
4.3.8 Additive Manufacturing
4.3.9 Augmented Reality
4.3.10 Big Data
4.4 Principles of Operations Management
4.4.1 Digital Synchronization of Networks
4.4.2 7R Principle
4.4.3 Gemba, Gembutsu und Genchi: Right Place of Happening
4.4.4 Muda, Muri, Mura
4.4.5 Heijunka
4.4.6 Poka Yoke
4.4.7 Jidoka
4.4.8 Chaku Chaku Line
4.5 Case Study: Mazda Operations Management Strategy
References
5: CSR in Marketing Management
5.1 Introduction to Marketing
5.2 Marketing-Mix
5.3 Marketing Function as Driver for Implementing Triple Bottom Line
5.4 Transformational Marketing Concept Towards CSR
5.5 Shared Value Marketing Concept Towards CSR
5.6 Cause-Related Marketing Concept Towards CSR
5.7 Case Study: Apple’s Design Strategy
References
6: Innovation Management
6.1 Introduction to Innovation Management
6.2 Technical Relevance and Attractivity
6.3 Strategic Relevance of Innovation Management
6.4 Resource Intensity
6.5 Future Potential of Innovations
6.6 Fields and Tasks of Innovation Management
6.7 Case Study: Digital Innovation in a Bakery in Tokyo
References
7: Ethical Theories
7.1 Ethics and Laws
7.2 Selected Approaches in Normative Ethics
7.2.1 Consequentialist Versus Non-consequentialist Ethics
7.2.2 Egoism
7.2.3 Utilitarianism
7.2.4 Ethics of Duty
7.2.5 Theories of Justice
7.2.6 Pragmatic Application of Ethical Theories
7.3 Decision-Making Based on Ethical Theories
References
8: Corporate Social Responsibility (CSR) and Ethical Management
8.1 CSR as Strategic Framework for Ethical Management
8.2 Carroll’s CSR Pyramid
8.3 Two-Dimensional Model of Quazi & O’Brien
8.4 Three-Domain Model by Carroll & Schwartz
8.5 Sustainability and the Three-Pillar Model
8.6 Corporate Citizenship (CC)
8.7 ESG Rating
References
9: Corporate Social Responsibility (CSR) Versus Environmental Social Governance (ESG)
9.1 Definition of ESG
9.2 UN Initiative: Who Cares Wins
9.3 UN Initiative: Freshfield Report
9.4 Creating of the Principles for Responsible Investment
9.5 Launch of the Sustainable Stock Exchange Initiative
9.6 COP21 Paris UN Climate Conference 2015
9.7 ESG as a New Factor for Investments
9.8 CSR and ESG as Two Entrepreneurial Tool Sets for Sustainability
9.9 Regulations, ISO Standards and ISO Certification on ESG
References
10: Stakeholder der CSR
10.1 The Concept of Stakeholder
10.2 Corporate Governance
10.3 Stakeholder Relationship Management and CSR Strategies
References
11: The State and Civil Society
11.1 The State and Regulations
11.2 The Role of Government
11.3 Political Power of Private Business
11.4 NGO and Social Enterprise
References
12: Shareholders
12.1 Shareholders and Stakeholders in Corporate Governance
12.2 Shareholders and Stakeholders in the Financial Market
12.3 Responsible Shareholding
References
13: Consumers
13.1 Consumer Protection
13.2 Pricing Strategies
13.3 Marketing Strategies
13.4 Sustainable Consumption
References
14: Suppliers and Competitors
14.1 B2B Relationships in the Supply Chain Network
14.2 Dealing with Suppliers
14.2.1 Fair Trade and Ethical Trade
14.2.2 Conflict of Interest & Integrity
14.2.3 Fair Competition
14.2.3.1 Social Interest in a Functioning Market
14.2.3.2 Barriers to Competition and Protectionism
References
15: Employees
15.1 Employees’ Contribution
15.2 Employer’s Duty of Care
15.2.1 Working Conditions
15.2.2 Inclusion
15.2.3 Employee Privacy
15.3 Fair Wage and Sustainable Employment
15.3.1 Fair Wage
15.3.2 Dismissal Protection
15.3.3 Sustainable Employment
References
Index