Computational and Decision Methods in Economics and Business: Proceedings of the International Workshop “Innovation, Complexity and Uncertainty in ... (Lecture Notes in Networks and Systems)

Preface
Organization
Honorary Committee
President of the Honorary Committee
Honorary Committee
Scientific Committee
President of the Scientific Committee
Scientific Committee
Organizing Committee
Organizing committee
Program Committee
Acknowledgement to Reviewers
Contents
Uncertainty Characterizations, Typologies and Related Notions in Times of Change
1 Introduction
2 Uncertain Times and Times of Change
2.1 V: Volatility
2.2 U: Uncertainty
2.3 C: Complexity
2.4 A: Ambiguity
3 Other Conceptualizations of Uncertain Times
4 Defining Uncertainty from a Business Perspective
5 Uncertainty Characterizations, Typologies, and Related Notions
6 Conclusions
7 Future Research Directions
References
Mexico and the Challenges of Achieving the 2030 Sustainable Development Goals
1 Introduction
2 Sustainable Development
3 2030 Sustainable Development Goals
4 2030 Sustainable Development Goals
5 Subjective Preferences Method
6 Implementation
6.1 Establish the Finite Sets
6.2 Reciprocal Matrix
6.3 Dominant Proper Vector and Corresponding Proper Vector
6.4 Proper Vector-Matrix
6.5 Matrix that Represents the Relevance of the Characteristics Observed
7 Conclusions
8 Future Research Directions
References
Leadership and Employees’ Satisfaction in Contemporary Organizations
1 Introduction
2 Job Satisfaction
3 The Changing Approach of Leadership
4 Conceptual Framework and Research Hypothesis
5 Leadership and Job Satisfaction in the Restaurant Sector: The Case Study
6 Methodology
7 Results and Discussion
8 Conclusions
9 Practical Implications
References
Design of an Employer Branding Model
1 Introduction
2 Theoretical Framework
2.1 Brand Concept
2.2 Employer Branding
2.3 The 4 Ps Model and the EB Mix
3 Method
4 Results
4.1 Inter-rater Settings: Instrument Validation
4.2 Absolute and Relative Importance of Dimensions
5 Conclusions
References
Investment Evaluation Proposal with Fuzzy Tools: Case Molecular Immunology Center
1 Introduction
2 Theoretical and Methodological Framework
3 Results
3.1 Need for Investment
3.2 Identify Alternative Decisions
3.3 Evaluate Alternative Decisions
3.4 Select the Best Decision Alternative
3.5 Evaluate the Feasibility of the Selected Decision Alternative
3.6 Determine the Balance of Payments Effect for the Country and the Profitability Threshold
4 Final Remarks
References
Performance Evaluation Procedure Based on Fuzzy Mathematics and OWA Operators
1 Introduction
2 Performance Evaluation
3 Analysis of the Evaluation Method Currently Used in Cuban Companies to Evaluate Commercial Negotiators
3.1 Analysis of the Causal Relationships Existing in the Performance of the Negotiators
4 Proposal of the Procedure
5 Validation of the Procedure by User Criteria
6 Final Considerations
References
The Fit Between Corporate Entrepreneurship and Innovation in the Organizational Performance Through SHRM
1 Introduction
2 Literature Review and Conceptual Model
2.1 Strategic Human Resource Management (SHRM)
2.2 Corporate Entrepreneurship and Firm Performance
2.3 The HR Policies Effect on the Innovative Behavior in the Human Capital Enterprise
2.4 Conceptual Model and Hypotheses
3 Methodology
3.1 Samples and Procedure
3.2 Test for Response Bias
3.3 Measures
4 Analyze and Results
5 Discussion
5.1 Theoretical Contribution
5.2 Managerial Implications
5.3 Limitations and Future Investigations
Appendix A
References
Procedure for the Selection of International Markets: Application in the Cement Business Group of Cuba
1 Introduction
2 Selection of International Markets
3 Procedure for the Selection of International Markets in the Cement Business Group (GECEM)
4 Application of the Proposed Procedure for the Selection of Bulk Cement Markets
5 Conclusions
References
Customer Satisfaction at the Roc Presidente Hotel
1 Introduction
2 Materials and Methods
2.1 The Roc Hotels Hotel Chain and the Gran Caribe Hotel Group
2.2 Characterization of the Roc Presidente Hotel
3 Procedures to Measure Customer Satisfaction at the Roc Presidente Hotel
4 Results of the Application of the Procedure to Measure Customer Satisfaction at the Hotel Presidente
5 Conclusions
References
The Internationalization in the Learning of the Accounting Profession: Use of the Kahoot as a Teaching Tool for Learning
1 Introduction
2 Methodology
3 Results
3.1 About Students
3.2 About the Players
3.3 On the Results Obtained by the Kahoot Players
3.4 On the Effect of Play on Learning Outcomes
3.5 Effect of Other Factors on Learning Outcomes
4 Conclusions
References
An Input of Fuzzy Logic to Sustainable Tourism: A Case from Brazil
1 Introduction
2 Methodology
2.1 Sustainable Tourism
2.2 Sustainable Tourism Certification Program
2.3 Forgotten Effects Theory
3 Application of Forgotten Effects Theory
4 Results
5 Discussion
6 Conclusions
References
A Bibliometric Study of Key Journals in Corporate Social Responsibility
1 Introduction
2 Methodology
3 Results of the Bibliometric Review
3.1 Publication and Citation Structure of CSR
3.2 Ranking of Most Productive Journals in CSR
3.3 Mapping the Results with VOS Viewer Software
4 Conclusions
References
A Bibliometric Review of Decision Models in Uncertainty Between 1990 and 2018
1 Introduction
2 Methodology
3 Results of the Bibliometric Review
3.1 Documents Retrieved for Each Keyword
3.2 Papers by year
3.3 Keywords Analysis
3.4 Countries Collaboration
3.5 Journal Analysis
3.6 Research Areas
3.7 Most Cited Articles
3.8 Analysis by Institutions
3.9 Author Analysis
4 Conclusions
References
Data Driven Business Model: A Strategy for Transparency in the Sharing Economy. A Bibliometric Overview
1 Introduction
2 Theoretical Framework
2.1 Sharing Economy
2.2 Transparency in Business
2.3 Data Driven Business Model (DDBM)
3 Bibliometrics Methods
4 Results and Discussion
4.1 Sharing Economy
4.2 Transparency in Business
4.3 Data Driven Business Model
4.4 Combination of Terms
5 Graphical Analysis
6 Conclusions
Appendix A
References
Application of the Forgotten Effects Theory to the Qualitative Analysis of the Operational Risk Events
1 Introduction
2 Operational Risk
3 Proposed Model
4 Application of the Model
5 Analysis of Results
6 Conclusion
References
Business Informality: An Application of the Forgotten Effects Model
1 Introduction
2 Informality as a Heterogeneous Phenomenon
3 Theory of Forgotten Effects
3.1 Description of the Model
3.2 Direct and Indirect Causal Relationship
4 Case Analysis
4.1 Cause-Effect Relationship Associated with Forgotten Effect Costs of Formalization
5 Conclusions
References
Adaptation of Grocery Stores to the Post-Covid-19 Environment. The Case of Barcelona
1 Introduction
2 Review of Concepts
2.1 Grocery
2.2 Consumer Behavior
2.3 Barcelona
3 The Forgotten Effects Theory
4 The Study
5 Conclusions
References
Author Index