'Cold reading' is a term normally associated with the psychic industry. It basically means 'how to talk to people so you sound psychic'.
This book explains how to apply cold reading psychology to business and professional communications.
CRFB delivers several practical business benefits. Among other things, it's the fastest, easiest way to build rapport, establish credibility, foster trust and create persuasive messages.
Although anyone can use CRFB, it is particularly useful if you work for yourself and are trying to build or grow your business.
Author(s): Ian Rowland
Edition: 1
Publisher: Ian Rowland Ltd
Year: 2019
Language: English
Pages: 114
Contents
SECTION 1: Cold Reading For Business ... 9
What is CRFB? ... 10
From Fortune Telling To Fortune 500 ... 10
The Practical Business Benefits ... 10
Who This Book Is For ... 14
My Background ... 14
Step 1: Define ... 18
Context ... 19
Role ... 21
Intention ... 22
Step 2: Empathise ... 26
Tip #1:Health, Wealth, Spirit ... 27
Tip #2: Mirror Me ... 28
Tip #3: Ten Sec Check ... 28
Empathy Practice ... 29
Step 3: State ... 36
Subject ... 36
Statement ... 38
Revision ... 41
Statements and Revisions ... 50
Blending Revisions ... 51
Positive And Negative Responses ... 51
The Power Of Statements ... 53
Step 4: Advance ... 58
Applying CRFB To Your Work ... 60
Practice Session: Identifying Revisions ... 62
Practice Session: Devising Triplets ... 66
SECTION 2: COMMUNICATION SKILLS ... 69
1. The Ten Second Smile ... 70
Smile Strategies ... 71
2. Before You Talk ... 75
Welcome Energy ... 75
Mind Scripts ... 75
Be Special ... 77
Benign Expertise ... 78
3. How You Talk ... 79
Flowing Delivery ... 80
Enthusiasm ... 81
Conversational Ratios ... 81
Voice And Vocalics ... 82
4. What You Talk About ... 84
Carnegie's Worm ... 84
The Sweetest Sound ... 85
Yes / Free / Now ... 86
5. Building Rapport ... 88
Invest In Interest ... 89
The Thurber Principle ... 90
Emperor / Slave ... 91
IBIY ... 91
6. Hypnotic Language ... 93
Hook Lines ... 93
The Power Of Stories ... 94
7. Fallback Answers ... 95
How to Use Them ... 96
Answer Techniques ... 97
Identifying Revisions: Answers ... 103
