From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.
Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.
Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.
Author(s): Jan Y. Yang, Yunyi Gu, Zi Ling Tan
Series: Business Guides on the Go
Publisher: Springer
Year: 2023
Language: English
Pages: 140
City: Cham
Acknowledgement
Contents
List of Figures
List of Tables
1: Chinese EV Players: From Followers to Trailblazers
1.1 Electrification Across the World
1.2 Driving Forces and Recent Developments
1.3 Competitive Landscape
1.4 Outlook
References
2: The History of the Chinese EV Industry
2.1 How the Chinese Government Fostered the EV Industry
2.2 Moving Away from Subsidies Toward Self-Reliance
2.3 New Players in the Domestic Market
2.4 Chinese EV Development in a Nutshell
References
3: An Overview of the EV Stakeholders in China
3.1 Automakers
3.1.1 Traditional Automakers
BYD
Geely
Changan
3.1.2 Joint Ventures Between Western and Chinese Automakers
SAIC-Volkswagen, FAW-Volkswagen, JAC-Volkswagen
SAIC-GM-Wuling
Dongfeng Nissan
3.1.3 Chinese EV Start-Ups
NIO
XPeng
Li Auto
3.2 Automotive Suppliers
3.3 Mobility Providers
References
4: Electrification: Routes to the Future
4.1 EV Powertrains
4.2 Charging Infrastructure
4.3 Battery Supply Chain
4.4 Range Anxiety
4.5 Battery-Swapping Trend
References
5: Smartification: The Holy Grail of EV
5.1 The Different Paths to Smartification
5.2 Intelligent Cockpits
5.3 Autonomous Driving
5.4 Optional or Standard
References
6: Chinese Route to Market
6.1 Embracing the Mobile Era: The Rise of Super Apps
6.2 Is the Transactional Business Model Outdated?
6.3 Fan Economy
6.4 Guochao: National Trend
References
7: Avoiding the Innovation Curse
7.1 Price Before Product
7.2 Pricing Pitfalls to Avoid
7.3 Generating Income from the Whole Life cycle
7.4 Providing Flexibility Through Pricing Models
References
8: On the March to Globalia
8.1 Revisiting the Overview of EV Companies in China
8.2 An Overview of Chinese EV Players’ Footprint in Europe
8.3 What Has Worked and What Has not
References
9: Roadblocks to Success
9.1 Value Depreciation
9.2 Increasing Costs of Raw Materials
9.3 Governmental Regulations
9.4 Growing Competition
References
10: What the Future Has in Store
Glossary of Abbreviations and Acronyms
Index
