Ensure full coverage of the Business Management syllabus with this guide that encompasses inquiry-based, conceptually-focused teaching and learning, written by highly experienced business course book authors.
- Explore business management through the four key concepts in the new course: change, creativity, ethics and sustainability and their interrelationships with each other, covering all five syllabus units: Business management; Human resource management; Finance and accounts; Marketing and Operations management.
- Delve into business theories using case studies and real-world examples which allow students to create their own questions and formulate their own solutions to problems or issues facing organisations, with an appreciation of differing viewpoints.
- Brand new business management toolkit feature highlights the essential tools that are integrated in the course, with links to TOK and top tips to foster the attributes of the IB Learner profile.
- Prepare for assessment with worked examples, practice questions and hints to help avoid common mistakes.
Author(s): Andrew Surridge, Malcolm and Gillespie
Edition: 2
Publisher: Hodder Education
Year: 2022
Language: English
Pages: 591
City: London
Cover
Book title
Copyright
Contents
How to use this book
The business management toolkit
Unit 1: Introduction to business management
1.1 What is a business?
1.2 Types of business entities
1.3 Business objectives
1.4 Stakeholders
1.5 Growth and evolution
1.6 Multinational companies (MNCs)
Unit 2: Human resource management
2.1 Introduction to human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation and demotivation
2.5 Organizational (corporate) culture (HL only)
2.6 Communication
2.7 Industrial/employee relations (HL only)
Unit 3: Finance and accounts
3.1 Introduction to finance
3.2 Sources of finance
3.3 Costs and revenues
3.4 Final accounts
3.5 Profitability and liquidity ratio analysis
3.6 Debt/equity and other efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 Introduction to marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The seven Ps of the marketing mix
4.6 International marketing (HL only)
Unit 5: Operations management
5.1 Introduction to operations management
5.2 Operations methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Break-even analysis
5.6 Production planning (HL only)
5.7 Crisis management and contingency planning (HL only)
5.8 Research and development (HL only)
5.9 Management information systems (HL only)
Assessment guidance
Glossary
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Acknowledgements
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Z
