Business Beyond Design: A new model to Think Strategically, Foster Creativity and Transform Businesses

Business Beyond Design was born from the desire to share a different point of view, to illustrate a road map and to trigger the thinking process towards the creation of valuable, sustainable and innovative design businesses.Good design might boost sales, but Business Design builds culture, and that is what Business Beyond Design is about: creating, preserving, and innovating businesses through design.This book records the journey of how the author researched and developed a new Business Design framework. Covering topics like: * Distinguish between image and identity, * The Beauty of Sustainable Failure, * The Dark Side of Design, this book will act as an invaluable resource for designers, creatives and entrepreneurs alike. With practical tools and a hands-on approach, the author offers a fresh new look at how to Think Strategically, Foster Creativity and Transform Businesses.