Brazil - Culture Smart!: The Essential Guide to Customs & Culture

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Don't just see the sights―get to know the people.

For many people, Brazil conjures up images of football, Carnaval, and fine coffee, but it's much more than beaches and bossa nova. If we had to choose one word to describe the country, it would probably be diversity. The variety of lifestyles, ethnic groups, landscapes, and climates Brazil encompasses is quite simply enormous. This guide provides you with a comprehensive introduction to everything you need to know.

Jeitinho is how Brazilians deal creatively with life's everyday complications. Literally translated as a "little way," in practice it means that where there is a will there is also usually a way, regardless of the rules and regulations that may be in place. The jeitinho is so ingrained in daily life that you can see examples everywhere; managing to get a seat when all the places are booked up, traveling with more luggage than is allowed, or successfully ordering something that isn't even on the menu.

Culture Smart! Brazil is your guide to understanding the Brazilian people, their values, and the complexities of their national identity. Familiarize yourself with their traditions, culture, and way of life and your experience in this beautiful and life-affirming country will be greatly enriched.

Have a more meaningful and successful time abroad through a better understanding of the local culture. Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.

Author(s): Sandra Branco
Series: Culture Smart!
Publisher: Kuperard
Year: 2023

Language: English
Pages: 201

Front Cover
Title Page
About the Author
Contents
Map of Brazil
Introduction
Key Facts
1. Land and People
• The Regions
• Population
• A Brief History
• Government
• The Economy
2. Values and Attitudes
• The Country of Tomorrow
• Family
• Relationships
• Jeitinho Brasileiro
• Size Matters
• Appearances Above All
• What’s New?
• Pride and Prejudice
• Novelas and Favelas
• Better Late Than Never
• Brazilian and Happy About It
• Saudade
3. Customs and Traditions
• God Is Everywhere
• The Catholic Church and the State
• African and Indigenous Influenced Religions
• Kardecism (Spiritualism)
• Protestants
• Third Millennium Religions
• Superstitions
• Football: The Unifying Religion
• The Festive Calendar
• Local Festivals
4. Making Friends
• Meeting People
• Socializing With Work Colleagues
• When in Rio
• Invitations Home
• Foreign Fascination
• Friendship the Brazilian Way
5. Daily Life
• Who’s Family?
• Marriage
• Macho Men
• Children
• Education
• Employment
• Health Services
• Housing
• Shopping
• Daily Life and Routine
6. Time Out
• Eating Out and Eating In
• Drinking
• What to Wear
• Where Brazilians Meet Up
• Sports and Exercise
• Culture Life
7. Travel, Health, and Safety
• General Information
• Getting Around
• Health and Safety
8. Business Briefing
• Business Hours
• Status and Hierarchy
• Women at Work
• Dress Code
• Making Contact
• Meetings
• Presentation Style
• Negotiations
• Contracts
• Gifts
• Business Entertaining
• Keeping in Touch
9. Communicating
• Language
• Body Language
• Hellos and Goodbyes
• Conversation Styles
• Forms of Address
• Humor
• Media
• Mail
• Phone and SIM Cards
• “Zap Me!”
• Conclusion
Further Reading
Useful Apps
Picture Credits
Copyright
Index
Acknowledgments