Artificial Intelligence for Business Creativity

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation. Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

Author(s): Margherita Pagani, Renaud Champion
Series: Routledge Focus on Business and Management
Publisher: Routledge
Year: 2022

Language: English
Pages: 155
City: London

Cover
Half Title
Series
Title
Copyright
Dedication
Contents
About the authors
Foreword: the intersection of AI and creativity
Introduction
Part One Artificial Intelligence and creativity
1 Creativity and innovation in the age of AI
2 Could Artificial Intelligence make us humans more creative?
Part Two From individual creativity toward business creativity
3 When Artificial Intelligence systems help to inspire creative new venture ideas
4 How AI can foster business creativity
5 Artificial Intelligence and creativity in marketing: a proposed typology and new directions for academia-industry collaborations
6 Toward AI-enabled support for creative thinking about business models
7 Conclusions and future directions
Appendix 1 Legal issue of AI for business creativity
Index