Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you can’t get their support, your work will never see the light of day—no matter how good it is.
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you’ll learn how to get support from people who have influence over the project with the goal of creating the best user experience.
• Walk through the process of preparing and presenting your designs
• Understand stakeholder perspectives and learn how to empathize with them
• Cultivate both implicit and explicit listening skills
• Learn tactics and strategies for expressing the most effective response to feedback
• Create the right documentation for your decisions to avoid repeated conversations
• Learn why following through is just as important as the meeting itself
Author(s): Tom Greever
Edition: 1
Publisher: O'Reilly Media
Year: 2020
Language: English
Commentary: Vector PDF
Pages: 240
City: Sebastopol, CA
Tags: Psychology; User Experience; Best Practices; Design Product; Management; Communication; Stakeholders
[ contents ]
[ Preface ]
Chapter 1. Great Designers Are Great Communicators
The Big Meeting
Design Is Subjective...Sort Of
Too Many Cooks
Everyone Is a Designer!
The Interface Is Your Interface
There Is No U or X in Team
Communication Is the Job
Being Articulate Means Success
Becoming a Great Designer
Chapter 2. Stakeholders Are People Too
See Their Perspective
Identifying Influencers
Stakeholder Values
Stakeholder Stories
Build Good Relationships
Chapter 3. Design the Meeting
Set the Context
Optimize for Memory
Remove Distractions
Anticipate Reactions
Create a Support Network
Do a Dress Rehearsal
Chapter 4. Listen to Understand
Implicit Listening
Explicit Listening
Chapter 5. Get in the Right Mindset
Understand Your Role
Check Your Ego at the Door
Lead with a YES
Establish a Positive Persona
Change Your Vocabulary
Make a Transition
Chapter 6. Form a Response
A UX Strategy for Responding
Tactics Are Actions
Chapter 7. Choose a Message
Business
Design
Research
Limitations
Chapter 8. Lock In Agreement
From IDEA to IDEAL
Putting It All Together
Chapter 9. Follow Up Afterward
The Meeting After the Meeting
Follow Up Fast
Apply Filters
Seek Out Individuals
Do Something, Even If It’s Wrong
Chapter 10. Dealing with Changes
Changes Are the Purpose, Right?
What’s Really Going On?
Making Lemonade
The Bank Account of Trust
When You’re Wrong
Managing Expectations
Over, but Never Done
Chapter 11. How Executives Can Help Designers
The King and the Blind Man
Ten Tips for Working with Designers
Design Project Checklist
A Seat at the Table
[ Index ]
[ About the Author ]
