Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden aspects of social interactions within teams. This book employs an archetypical personality test to uncover the eight most significant team roles needed in a startup: the leader, the mentor, the artist, the friend, the hero, the femme fatale, the rebel and the manager. The artist, for example, always finds unconventional solutions, the femme fatale attracts support for the idea, and the hero is undaunted in the face of setbacks. Archetypical roles can manifest in individuals or at the group level, and they can and should change throughout the journey. With the included personality test, this book offers entrepreneurs, investors and mentors alike a tool to improve the interpersonal processes in startup teams.
Author(s): Vanessa Miller, Jens U. Pätzmann
Series: Business Guides on the Go
Publisher: Springer
Year: 2023
Language: English
Pages: 239
City: Cham
Preface
Contents
About the Authors
Part I: Team Roles in Startups
1: Introduction
1.1 Relevance of the Topic
1.2 Goals
1.3 Concepts
1.3.1 Startup
1.3.2 Startup Team
1.3.3 Archetype
1.3.4 Archetypical Role
References
2: What Is Known about Startup Founding Teams
2.1 Why Startups Succeed or Fail
2.2 Why Entrepreneurs Form Teams
2.3 How Startup Teams Differ from Those in Established Organizations
2.4 Team Composition
2.5 Prior Relationships
2.6 Homogeneous Versus Heterogeneous Teams
2.7 Social Interaction in Startup Teams
2.7.1 Cofounders’ Motivations
2.7.2 Collective Cognition
2.7.3 Conflict
2.7.4 Communication
2.7.5 Team Cohesion
2.7.6 Team Roles in Startups
References
3: Archetypical Roles in Social Interactions
3.1 C. G. Jung’s Concept of the Collective Unconscious and Archetypes
3.1.1 The Collective Unconscious According to Jung
3.1.2 The Jungian Understanding of Archetypes
3.1.3 Weaknesses and Usefulness of Jung’s Archetype Theory
3.1.4 The Archetypical Model by Pätzmann and Hartwig
3.1.5 The Archetypical Personality Test by Pätzmann and Genrich
3.1.6 Cross-Cultural Transferability of Archetype Theory
3.2 Practical Application of Jungian Thinking
3.2.1 Storytelling
3.2.2 Organizational and Management Studies
References
Part II: The Relevant Archetypes for Startup Teams
4: Studying Archetypical Team Roles
References
5: The Validated Archetypical Personality Test
References
6: A Balanced Team
References
7: The (Anti-)Archetypes You Need in a Startup Team
7.1 Leader
7.2 Mentor
7.3 Artist
7.4 Friend
7.5 Hero
7.6 Rebel
7.7 Femme Fatale
7.8 Manager
7.9 Who Else Is Needed
References
8: How (Anti-)Archetypes Interact in Startup Teams
8.1 Relationships Between (Anti-)Archetypes
8.2 (Anti-)Archetypes Throughout the Startup Journey
8.3 Exemplary Startup Journeys
References
Part III: How to Work with Archetypical Team Roles
9: Archetypical Toolbox
9.1 Profiles of the 28 (Anti-)Archetypes
9.2 Fillable Archetypical Personality Test
References
10: Methods for the Entrepreneurship Ecosystem
References
11: Applying the Archetypical Personality Test in Other Areas
References
12: Conclusion
References
