Economía política de la publicidad (El caso de la televisión peruana)

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Author(s): Jürgen Schuldt
Series: Trabajos de Investigación, 1
Publisher: Universidad del Pacífico (UP) - CIUP
Year: 1973

Language: Spanish
Pages: 111
City: Lima
Tags: Peru

INTRODUCCION pág.
CAPITULO P R 1 MERO: LAS TECNICAS DE MANIPULACION
DEL PUBLICISTA pág. 7
CAPITULO SEGUNDO: EL 1 MPACTO SOBRE EL CONSUMIDOR pág. 23
CAPITULO TERCEI~O: LAS ~\OT 1 VAC! ONES DEL CAP ITAL 1 O:,TA pág. 39
CAPiTULO CUAf\TO: lA INTI:RVENCION DEL GOBIERNO pág. 57
CAPITULO QUINTO: LA DEPEi~DI7.NC 1 A MAC ROE CONO~~. A
y PUBLICiDAD pág. 71
APENO 1 ce;: p~g. 83